New Gen

Emerging Multigenre Music Collective

New Gen, also known as New Generation, is a collective and record label based in London, UK, that has been influential in promoting and nurturing new talent within the urban music scene. The collective has been associated with the rise of UK rap and grime music, providing a platform for young artists to collaborate and showcase their talents. They released a self-titled compilation album "NEW GEN" in 2017, which featured a variety of upcoming UK artists and was well-received for its representation of the burgeoning UK hip-hop and grime scenes. The project included contributions from notable artists such as AJ Tracey, Ray BLK, and WSTRN, among others. The album was praised for its diverse sounds and for capturing the energy of London's underground music culture at the time. New Gen continues to be recognized for its role in supporting and developing new artists within the UK's dynamic music landscape.